Finding the right person to help with your SEO is important. Your site needs to be search engine friendly in order to be found by the search engines. Google is really your best option, but you will be contacted by many people who say they are google specialists, or even talk as if they work for google directly. A lot of these companies are wanting to get you on a monthly plan to help with your website traffic. There are so many things you can do for yourself without paying someone else. I believe you know your business best, and you know what kind of customers you want to attract. By interviewing you and getting the most information about your business I can use the tools provided to me to find the best keywords and phrases that will help you build your business.
I can train you on how to put those keywords in and how to make google work for you. By training you or your staff, you have the ultimate control over how much you spend. You also have control of your target audience. Anyone can get people to come to your site, it is getting the right customers that make your business grow.